Senior Specialist Marketing Operations – Onsite | New York
Job Description
Job Title and Overview
Job Title: Senior Specialist Marketing Operations, MLP and SEO
Industry: Digital Media & Sports Entertainment
Location: New York, NY, United States
Job Type: Full-time
Salary: $108,500 to $145,400 per year
Expected Hours: Will discuss during the onboarding process
Job Description
The Senior Specialist Marketing Operations, MLP, and SEO will focus on enhancing ESPN’s marketing landing pages and boosting organic traffic through SEO strategies. The role includes leading reporting, executing A/B testing, and collaborating with multiple teams to improve website performance.
This position requires a deep understanding of digital marketing, strong operational experience, and advanced analytical skills. The ideal candidate will have a track record of driving results through CMS tools, SEO practices, and conversion-focused optimization. Working closely with ESPN’s product marketing team, the specialist will play a key role in modernizing existing tools and processes.
This is a full-time, onsite position based in New York, NY, reporting directly to the VP of Product Marketing. The role is fully dedicated to ESPN and offers a dynamic opportunity to impact business growth through performance-driven strategies.
Responsibilities of the Senior Specialist Marketing Operations
The following are the responsibilities of the Senior Specialist, Marketing Operations at ESPN:
- Manage and process update requests for ESPN marketing landing pages (MLPs) using Cannonball and Nexus.
- Partner with cross-functional teams to design, launch, and assess A/B tests that improve MLP conversion rates.
- Lead performance reporting and data analytics related to all MLPs.
- Identify, build, and implement new features for MLPs to meet evolving business goals.
- Develop and execute SEO strategies to increase visibility in organic search results.
- Conduct keyword research to identify high-impact opportunities for content optimization.
- Monitor web performance metrics to uncover improvement areas and ensure sustained growth.
- Collaborate with teams such as product marketing and CRM to apply SEO best practices across marketing efforts.
- Define and execute a roadmap for automation, streamlining tools, and modernizing internal systems.
Requirements for the Senior Specialist Marketing Operations
Given below are the qualifications, experience, and skills required for the Senior Specialist Marketing Operations at ESPN:
Basic Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Educational background must support both digital strategy and operational execution.
Experience
- Minimum of 4 years in operations or digital marketing.
- Proven hands-on experience with CMS tools, specifically in SEO and landing page optimization.
- Demonstrated ability to drive business growth through strategic marketing efforts.
Skills for the Senior Specialist Marketing Operations
- Expertise in web analytics tools to interpret data and guide optimization efforts.
- Strong command of SEO tools and practices for improving page performance.
- Ability to manage complex projects with multiple deadlines and stakeholders.
- Excellent verbal and written communication skills for cross-functional collaboration.
- Detail-oriented with strong organizational and problem-solving abilities.
- Proficient in A/B testing and conversion optimization techniques.
Benefits
As a Senior Specialist Marketing Operations at ESPN, you will enjoy the following perks:
- Competitive Salary: The hiring range for this position in New York, NY is $108,500 to $145,400 per year. The final offer will consider internal equity, geographic location, and the candidate’s experience, skills, and knowledge.
- Performance-Based Incentives: In addition to base pay, employees may receive bonuses or long-term incentive units depending on the position and level.
- Comprehensive Health Benefits: Access to a wide range of medical, dental, and vision insurance plans. The company also offers wellness programs to support your overall health.
- Financial Security Plans: ESPN provides retirement plans, savings programs, and financial planning tools to help employees plan for the future.
- Career Development Support: Opportunities for growth through internal training, learning resources, and advancement within the Disney and ESPN ecosystem.
- Innovative Work Environment: Join a team that leverages advanced technology, creativity, and bold ideas to drive excellence in the sports and entertainment industry.
- Inclusive Culture: Employees benefit from a workplace that values diversity, creativity, and respect. You’ll collaborate with professionals who inspire and challenge each other to grow.
- Unique Disney Perks: Enjoy special access to Disney parks, discounts on merchandise, and employee-exclusive experiences.
Shifts for the Senior Specialist Marketing Operations
- Full-time, onsite role based in New York, NY
- Standard business hours: Monday to Friday
- Occasional extended hours may be required based on:
- Project deadlines
- A/B testing schedules
- Cross-functional team meetings
- We expect flexibility to support teamwork and ensure on-time deliverables.
How to Apply
To apply for the Senior Specialist Marketing Operations position at ESPN, please click on the apply button:
- Complete the online application form
- Upload your updated resume and any relevant documents
- Submit your application before the listed deadline
Deadline to Apply for the Senior Specialist Marketing Operations
The deadline to apply for the Senior Specialist Marketing Operations position at ESPN is June 02, 2025.
Please ensure your application is submitted before this date to be considered for the role.
Work Authorization
This position is with Disney Streaming Services LLC, part of ESPN. Applicants must have valid work authorization for the United States.
Disney does not provide visa sponsorship for the Senior Specialist Marketing Operations role. Candidates should ensure they are legally permitted to work in the U.S. before applying.
Equal Opportunity Employer
Disney Streaming Services LLC, part of ESPN, is an equal opportunity employer. The company welcomes applicants regardless of race, religion, color, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information, disability, or any other characteristic protected by law.
Disney fosters an inclusive work environment where diverse ideas and perspectives help the company grow, innovate, and create the best stories. All employees and applicants are treated fairly and with respect throughout the hiring process.
Company Overview
ESPN is a leading sports media business dedicated to connecting fans with their favorite sports through innovative content and technology. As part of Disney Streaming Services LLC, ESPN delivers dynamic and engaging experiences across multiple platforms. The company thrives on creativity, teamwork, and a passion for sports entertainment.
The Walt Disney Company, ESPN’s parent company, is a global leader in entertainment and media. Founded in the 1920s as a cartoon studio, Disney has grown into a diversified international enterprise with core segments including Disney Entertainment, ESPN, and Disney Experiences. With operations in over 40 countries, Disney aims to create world-class stories and experiences that resonate with audiences worldwide.
At ESPN and Disney, employees benefit from a culture that values innovation, diversity, and inclusion. The company is committed to empowering its workforce and pushing boundaries to continuously improve how fans engage with sports.
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